mugler

Challenge

Jimmy Choo aimed to generate buzz and awareness for its collaboration with Mugler. The objective was to leverage talent partnerships to maximize the reach and engagement of the new collection, capitalizing on the fresh audience this collaboration was expected to attract.

Solution

To achieve this, Jimmy Choo executed a strategic approach by gifting the collection to a carefully curated list of influencers and targets beyond their usual outreach. For paid placements, a dedicated brief was crafted, with influencer casting based on their audience demographics, brand alignment, and content style. This meticulous selection process ensured the campaign resonated well with diverse audiences.

Outcome

The campaign's success surpassed expectations. Organic coverage spread far beyond the initial recipients, amplifying the collection's reach. The paid placements were not only visually captivating but also clearly showcased the products with appropriate tagging. This user-generated content provided valuable assets that Jimmy Choo utilized across their own channels, further enhancing the campaign's overall impact.