CHALLENGE

Increase awareness of Jimmy Choo's connection to the red carpet and reinforce its glamorous DNA across its social media platforms.

Solution

To achieve this, we developed a compelling social franchise aligned with The Hollywood Reporter's annual Power Stylist issue. This initiative showcased a curated selection of top stylists who craft stunning looks for their A-list clients. We produced a series of engaging YouTube videos, highlighting stories of renowned stylists such as Jamie Mizrahi, who styles celebrities like Adele and actress Riley Keough, and the dynamic duo Wayman & Micah, known for styling Jodie Turner-Smith and Tiffany Haddish among others.

Each video provided a behind-the-scenes look at the stylists' daily routines, culminating in a fitting session with one of their celebrity clients. Jimmy Choo products were seamlessly integrated into the content, while the stylists engaged the audience by answering questions and sharing insider fashion tips. Additionally, we created shorter cuts of each episode for distribution on other social channels, including Instagram, where Jimmy Choo boasts its largest following.

Outcome

The YouTube content resonated particularly well with audiences who seek educational and behind-the-scenes fashion content. The episode featuring Jamie Mizrahi and her client Riley Keough garnered significant attention, especially following the release of Keough's series "Daisy Jones and The Six," resulting in high engagement and viewership.