ABOUT

2011-2024, Joining Jimmy Choo, initially as Digital Marketing Manager, Lucy swiftly rose through the ranks to become the Senior Global Director of Digital Communications. Under her leadership, Jimmy Choo's digital presence transformed dramatically. She established the brand's first digital marketing function and grew its social media following from 2,000 to 20.5 million across 12 platforms globally.

Lucy is celebrated for her groundbreaking work with influencers. She was the first in the luxury sector to organize immersive brand trips for influencers, setting a new trend in the industry. Her campaigns consistently deliver high engagement and impressive reach,such as the viral TikTok '5 Days of Choo' gifting campaign, which garnered 348 million views and significant earned media value.

Lucy's illustrious career includes driving rapid growth and performance at: NET-A-PORTER, Stella McCartney & Elemis

Lucy has led campaigns starring Kate Moss, Sienna Miller, Kendall Jenner, Cara Delivgne, Dakota Fanning, A$AP Ferg, Kate Hudson and Rosie Huntington-Whitely amongst others.

She has also collaborated with brands like Etihad, Jean Paul Gaultier, Mugler and Timberland.

Lucy's innovative strategies have earned her and her brands numerous accolades, including the 'Genius' title from industry body L2 for three consecutive years - Her commitment to brand innovation and storytelling continues to disrupt and differentiate in the competitive luxury market.