Kristina Karassoulis
Head of Luxury, Tik Tok
“I had the pleasure of working with Lucy whilst she was at Jimmy Choo, where she was instrumental in launching their TikTok account. Lucy’s expertise in content creation, social processes, and her deep understanding of the influencer landscape were invaluable. Her creativity and strategic insights significantly contributed to their social media success. I wouldn’t hesitate to recommend Lucy, with her keen eye for digital trends and effective content strategies.”
TAMARA KALINCIC
Content Creator
"I’ve had the pleasure of working with Lucy for many years, and she’s truly exceptional. Her strong communication, organizational, and analytical skills, along with her networking abilities and creativity, set her apart as a leader. Lucy has an amazing grasp of social media content. She creates briefs that help creators produce engaging content with impressive reach. Her strategic thinking and creative approach consistently lead to outstanding results. This deep understanding of the industry enables Lucy to create a brilliant synergy between influencers and brand partnerships."
OLIVIA PHILLIPS
Editor in Chief, Harper’s Bazaar Arabia
"Since first meeting Lucy at work, I have never ceased to be impressed by her unparalleled work ethic, creativity and world-class execution. Not only is she exceptionally dedicated, weaving a clear passion into everything she does, but Lucy also prioritises personal relationships. In this industry, that’s something that really sets her apart. “
LAURELINE RUIZ-ZEGHAL
VP Global Clients – Labelium
"I have had the pleasure of working with Lucy for over 10 years, launching countless global, regional & local campaigns together. During that time, she has always encouraged us to keep innovating and delivering impactful campaigns, whilst providing constant support to do so through her unwavering dedication and unparalleled expertise. Her genuine passion for social media, combined with a knack for operational excellence, has led to many successful campaigns."
VICTORIA MAGRATH
Content Creator
"I have had the pleasure of working with Lucy for the majority of my career in the industry. Her work ethic has only continued to impress me; from seamless organisation to new and innovative ideas, building and growing the strategy for her brands in a way I haven’t seen before and taking it all in her stride without appearing to ever break a sweat. I’ve loved every moment we’ve worked together and getting to know Lucy personally and professionally has been a delight."
CANDICE LAKE
"Just over 10 years ago, Lucy put together a ground breaking influencer trip which went on to reach an audience far greater than anyone’s expectations.
She went on to expand this vision with activations all around the world and reach in the tens of millions. Her laser focus and unparalleled attention to detail, gained her the trust and loyalty of some of the most influential content creators in the business and she went on to grow Jimmy Choo’s digital platform into one of the largest in the entire luxury space.
I have worked with Lucy for many years & I have never worked with a more dedicated and visionary creative."
Photographer