KATE MOSS

Challenge

What began as another instalment of the “In My Choos” editorial series quickly transformed into a full-scale seasonal campaign. This evolution demanded significant adjustments, including the need to expand the shoot day to accommodate multiple sets. These additional sets were necessary to produce a variety of assets and formats required for the comprehensive campaign.

Solution

To address the expanded scope of the campaign, we meticulously planned and executed a shoot day that included multiple sets. This allowed us to capture not only the main campaign images but also social-first assets tailored for various platforms. Among these assets were an exclusive video interview and behind-the-scenes images, providing a more intimate look at the campaign's creation. A major highlight was securing a video interview with Kate Moss, a supermodel with a renowned reluctance towards public speaking.

Outcome

Featuring Kate Moss, an iconic supermodel, deeply resonated with industry leaders and the target audience. The exclusive interview attracted extensive media coverage, resulting in impressive social and commercial metrics, highlighting the campaign's success.