TIK TOK Unboxing

Challenge

To make Jimmy Choo relevant on TikTok, we needed to create content that would be seen and shareable amongst the target audience. A further challenge was to distinguish our content from the rest while integrating luxury branding to captivate TikTok's dynamic audience.

Solution

We transformed the trending simplistic unboxing concept into an art form with a luxury twist. By creating cinematic portrayals for each product and playing with different genres, we made each unboxing visually captivating and something to attract repeat views of the series. This innovative approach ensured our content resonated with viewers, blending trending elements with high-end branding to establish a sustainable TikTok franchise.

Outcome

The campaign resulted in highly engaging and memorable content that showcased products uniquely and sophisticatedly. Our cinematic unboxing series captivated TikTok's audience, blending excitement with luxury branding, setting our content apart, and driving significant engagement.