KENDALL 

Challenge

In today's marketing landscape, social media channels are indispensable and often support traditional advertising campaigns where tangible metrics can fall short. The challenge is to create content that maximizes engagement and reach on social platforms while complementing the main campaign.

Solution

During the Autumn campaign shoot with Kendall Jenner, I leveraged the opportunity to create platform-specific content for social media. We designed a social-first set integrated with the main campaign. Kendall's participation included an Instagram Reels shoot, a behind-the-scenes video, and a stills diary for TikTok, each tailored to the unique practices of these platforms.

Outcome

This strategic integration enhanced product visibility and ensured a unified brand experience. The social-first content delivered the strongest campaign results, driving higher engagement and reach than its traditional media counterparts.  Kendall Jenner's organic sharing further amplified its impact, demonstrating the effectiveness of a platform-specific content strategy.