SIENNA MILLER

Challenge

"In My Choos" sought to highlight extraordinary women to enhance product and brand alignment. The challenge was finding a spokesperson who resonated with the core Jimmy Choo audience, as well as attracting new clients. Sienna Miller was the ideal ambassador, known for her aspirational style and courageous stance against tabloid exploitation in the early 2000s when many remained silent. The challenge was to leverage her influence effectively to boost brand perception and engagement.

Solution

The solution was a social-first campaign centered on an exclusive interview with Sienna Miller, editorial-style photos, and behind-the-scenes content. This content highlighted Miller's journey and aligned with the brand's values. The campaign used strategic deployment across multiple channels, supported by a comprehensive paid syndication plan and robust press outreach, to create a cohesive and impactful narrative.

Outcome

The "In My Choos" campaign achieved success in brand alignment and commercial performance. Sienna Miller's involvement resonated with the target audience, enhancing the brand's appeal. The exclusive interview and accompanying content generated significant social media engagement and widespread media coverage. The campaign created a powerful narrative and delivered substantial commercial benefits, solidifying the brand's market position.