MARINE SERRE

Challenge

Launch a product collection for Jimmy Choo in collaboration with the acclaimed French designer Marine Serre, celebrated for her iconic moon print. The goal was to generate excitement and attract a new, broader audience to the brand.

Solution

We spearheaded a social-first campaign that spotlighted the artistry of the moon print and iconic JC logo by partnering with the renowned new media and collage artist, Quentin Jones. Jones infused her distinctive surrealist style into the collaboration, creating a signature animated collage film and accompanying stills. These captivating visuals were strategically disseminated across all brand channels, ensuring maximum exposure and engagement.

Outcome

The powerful synergy of talent from Jimmy Choo, Marine Serre, and Quentin Jones garnered extensive press coverage. The campaign's video content emerged as the most engaging across social media platforms. Moreover, the paid syndication campaign not only met but exceeded industry benchmarks, successfully reaching and resonating with the targeted new audience.