rosie hw

Challenge

Create a social-first campaign that stands out during the festive season, resonates globally, engages the core Jimmy Choo core consumer, and drives sales.

Solution

In a new instalment of the "In My Choos" series, we featured model and entrepreneur Rosie Huntington-Whiteley as the face of this social-first campaign. Celebrated for her fashion expertise and commercial influence, Rosie modelled a variety of glamorous seasonal looks and participated in an on-camera interview discussing topics that align with Jimmy Choo's brand values and DNA. The campaign was deployed across all brand channels and social media platforms, with Rosie also sharing it with her own audience.

Outcome

This instalment of the franchise became one of the most commercially successful campaigns to date, as well as surpassing all benchmarks across social media platforms.