timberland

Challenge

Launch an unprecedented collaboration between two iconic footwear brands, leveraging their combined followings to captivate a new audience and cement Jimmy Choo's status in popular culture.

Solution

We crafted a groundbreaking social-first campaign that fused the adventurous spirit of Timberland with the daring glamour of Jimmy Choo. Utilizing mirrors, we highlighted the majestic mountain scenery and the sparkling crystals on the products. Influential talents Kristen Noel Crawley and Evan Mock who resonated with the target audience were chosen as the campaign faces. To amplify the campaign's excitement and visibility, actor and photographer Cole Sprouse was brought on board to shoot the project, infusing it with additional star power and buzz. The campaign was shared across all involved talents' social media channels, both brands' platforms, and further boosted by a targeted paid media strategy.

Outcome

The pre-launch buzz and the campaign's immediate impact led to the entire collection selling out within hours. Behind-the-scenes content featuring Cole Sprouse became some of the most shared and engaged-with material of the campaign, achieving above-average engagement rates across all talent social media channels.