SUMMER campaign

Challenge

Expand the reach of the Summer campaign; a challenge as no print media planned, as well as translate the look and feel of the campaign across brand channels.

Solution

Leveraging the extensive reach of the talents involved—Barbara Palvin, Precious Lee, and Madison Headrick—we optimized engagement by creating native content tailored for various platforms and formats. We developed numerous assets across multiple sets to bolster the primary campaign. Emphasizing prioritized formats on each platform, such as Instagram reels, we harnessed the talents' vibrant personalities by equipping them with camcorders to capture behind-the-scenes content. This footage was then edited in a TikTok style for maximum impact, alongside other product focused assets.

Outcome

The content achieved outstanding performance, particularly through integration within the paid campaign, which significantly accelerated results and generated revenue beyond projections.