Snapchat lens

Challenge

Engage a younger audience with the Jimmy Choo brand through social media.

Solution

Leverage Snapchat, a platform popular with younger demographics. Develop an interactive quiz lens where users answer questions to discover their ideal Jimmy Choo style from the 'Icon' range—a seasonless collection with a strong brand identity, designed to appeal to new clients. Engage a series of influencers to showcase the lens to their followers on both Snapchat and Instagram stories. Additionally, employ paid syndication on the Snapchat platform to boost visibility.

Outcome

The interactive feature saw significant usage and widespread sharing within the community, greatly extending its reach. Playtime far surpassed industry benchmarks, indicating high engagement, with 80% of sessions coming from our target demographic.