BARBARA Palvin
Challenge
Jimmy Choo aimed to boost its presence in the competitive bridal market. The objective was to create an emotionally resonant campaign that showcased the brand’s bridal products, highlighted its Made-To-Order service, and reinforcing the Creative Director’s expertise.
Solution
Jimmy Choo launched the “I Do in Choo” campaign, featuring 'friend of the house' Barbara Palvin. The campaign documented Barbara’s real journey of selecting her wedding shoes, emphasizing the intricate craftsmanship and quality. The narrative offered a behind-the-scenes look at the creation process and culminated in an exclusive glimpse of Barbara's wedding day, showcasing how the shoes complemented her celebration.
Outcome
The “I Do in Choo” campaign resonated with brides-to-be across the brand’s website, email newsletters, social media, and PR outlets, generating significant consumer interest and earned media. Barbara Palvin’s personal sharing further amplified the campaign's reach. The initiative spotlighted Jimmy Choo's bridal collection and bespoke services, solidifying the Creative Director’s status and establishing Jimmy Choo as the ultimate choice for brides to be.
· Talent Casting & Negotiation
· Content Strategy
· Storytelling
· Social-First Content Production
· Creative Direction
· Marketing Roll-Out
· Media Amplification
· Marketing Analysis