Challenge

The challenge was to create a standout launch for a new ski wear capsule collection, ensuring it resonated with the target audience and differentiated itself in a competitive market. As part of this we also wanted to create brand-aligned content for all touchpoints, while leveraging global influencers to maximize reach and engagement.

Solution

To tackle this, we orchestrated an exclusive brand experience in Val D’Isere, inviting a select group of global influencers. The event included private ski sessions, après-ski events, and exclusive previews of the collection. This setup was designed to generate visually engaging content intended to inspire content creation amongst the group.

The influencers participated in brand directed shoots for content that was seamlessly integrated into the brand’s channels, whilst also creating their own for their own audience in their own style. To further amplify the campaign, we deployed targeted paid media on social platforms, boosting posts to reach a wider audience.

Outcome

The Val D’Isere event led to a successful launch of the ski wear collection and immense buzz pre-launch. Influencers produced high-quality content that enhanced the brand’s digital presence, driving increased traffic and engagement. Their posts generated significant organic reach, further boosted by targeted paid media.

This strategic initiative increased brand visibility and positioned the ski wear collection as a must-have for the season. The campaign resulted in heightened brand awareness, increased social media engagement, and a notable rise in sales and customer inquiries, demonstrating the power of influencer marketing and experiential events.